Dear bloggers and creative entrepreneurs, I came to the realization that we have a lot in common with drunk people. Here are just a few of our common traits:

1. We forget stuff extremely quickly.

Bloggers: We forget to do things such as eat lunch. Right after we finished making lunch. Because, you know . . . our blogs.

Drunk people: Will forget the end of their sentence, mid-sentence. And where they put their wallet. And their phone.

2. We have ridiculous ideas that seem really epic at the time.

Bloggers: You know, like writing about how bloggers are like drunk people. Or launching those two other blogs we’re so passionate about that we have negative amounts of time and energy for.

Drunk people: Things such as serenading you from afar, challenging the Dwight Howard sized man at the bar to a fight, or simply dancing, really horribly.

3. We try to keep the party going way past our bedtime.

Bloggers: I know you feel like you can crank that post out at 3 a.m., but let’s be honest, sometimes your delirious blog posts are the equivalent of drunk texting your ex. You’re better than that.

Drunk people: Go home drunk people, you’re drunk.

4. Our emotions change in an instant.

Bloggers: “Aww, no one commented on my post today. Maaan! No one loves me. Life is horrible . . . ooh look, Holly B. just repinned my pin. All is right with the world!”
Continue “9 Ways Bloggers Are Like Drunk People”

If you like adult homework and careful planning, this post is for you. If you don’t like adult homework or planning out the details of your blog as a business, then this post is DEFINITELY for you. If you currently (or ever plan to in the future) regard your blog as a business, or a way to make money, or grow your platform, or enhance your brand, then creating a blog business plan is essential.


“Why? Why must I do this? This is just part of your nefarious plan to keep me busy . . .” you say.

True. But, if you don’t 100% love your blog plan and me after you’re done, I’ll enter you into the “Regina wastes my time and life e-gift card drawing” for $25 to Amazon.com, because here’s the deal: I’d never recommend starting a business without a business plan, so I feel passionately about you developing a blog business plan if you’ll ever regard your blog as a business. Continue “How to Write a Blog Business Plan (Free Workbook and All)”

We’re going to follow a 2-step process to create an ideal reader profile for your blog. Why? Because you DEFINITELY want to know who you’re talking to every single time you sit down to write, or create a Pin, or record a video, or create a product for your your blog.

If you’ve ever taken an introduction to communication course, you may have had a professor like mine, with the highest pitch known to man, constantly reinforce that “True communication only happens when the receiving party interprets your message exactly how you meant it.” (Humor me and repeat that in your head with a really high pitch so you can understand my sophomore year in college. Thanks.)

What’s my point?

How can you even begin to know whether your audience is receiving your message and understanding your brand + blog, if you don’t have a solid grasp on who you’re talking to?

Le trust. I suffered due to my own lack of planning for a long time because I didn’t create an ideal reader profile like the one you can create by (Step One) answering some questions about your ideal reader and (Step Two) crafting those answers into a profile and mood board of your reader. Continue “Who are you talking to? (How to Create an Ideal Reader Profile for Your Blog)”

Welcome to the blogosphere. A place where everyone wants to stand out, be entertaining, gain adoring fans, and get more Internet fame. You, my friend, have many options before you for the types of blog posts you can write as you become the Internet star you were always meant to be. Below, I have included a list of 51 types of blog posts. Not only can your types of content vary, but the format and delivery of your content can differ (see the quick lists directly below).

Just remember: You don’t need hundreds of thousands of readers to accomplish your goals (unless your goal is to outfame Riff Raff—which I hope you do). Most bloggers just need to aim for a few hundred (or perhaps a few thousand) loyal readers in order to accomplish their goals, such as building community, selling products/services, starting a membership blog, etc.

As you begin blogging regularly, use this list of blog post types to keep your blog fresh. Varying the types of blog posts you write can help you determine what works best for your readers. Different posts also attract people who like to learn (or be entertained) in different ways. Being diverse also expands your creativity and helps you create more valuable material. Try one new post type each week for a month to see how it works for you.
Continue “51 Types of Blog Posts to Help Grow Your Audience”