Soooo, let’s take a deep dive into how to create an email course or challenge (correction: an epic email course or challenge) that you can use as an opt-in for your email list to grow it wildly and to impress your savvy audience all the while nurturing them and adding tons of value! Now that’s what we call a win-win. And don’t worry, there are only 18 steps to creating this epicness that help turn your audience into customers.
Really, Regina? 18 steps. Are they truly necessary?
Yes, my email ninja friend, they are. We don’t make weak email courses around here. Stick with me, and I think you’ll have several solid ideas and clear steps to make them happen.
1. Pick a topic.
There are so many legitimate ways to generate great ideas for what you want to communicate through an information product. We walk through some of these ideas in our 8-day email course for free, but let’s get into seven of the most actionable idea-generating categories.
1. Teach the beginning.
As a freelancer who works on individual projects with clients, you probably have a lot of pre-work, or work you do towards the beginning of your project that can be translated into an information product of some sort—and in this case, perhaps an email course.
For example: When I was freelancing (creating WordPress websites for people), I quickly learned that people needed way more definition and information about their brand and purpose before they started on a website project. In order to save their time, their money, and my time + sanity, people needed so much more clarity at the beginning of a project.
Legit. So, I created a questionnaire, then a workbook, then a little brand discovery process that all my clients went through before really getting started on their project. That workbook was the first digital file I sold (clients got it for free though). It still sells right here. Anyone not willing to go through that process was someone I had to direct elsewhere.
What is it that you need your clients to know, do, discover, create, or understand before they start working with you? What would make your job simpler? Why not create the process as a free email course? You can hit us with videos, worksheets, whatever you want to in an email course. #Epic #MindBlown
Your clients will feel indebted to you since you will be the one who brought such [fun, clarity, organization, direction, etc.] to their very important project. You might then offer a more in-depth group training event or your one to one services.
2. Teach the end.
Can you guess where we’re going here? Create an email course (or perhaps another type of product) that teaches:
- how to maintain the products you create (ex: best ways to maintain your WordPress website)
- how to grow what you make (ex: now that you have a website, how do you get traffic to it?)
- how to get the full benefit out of what you create (ex: now that you have a brand identity, where can you use it? how do you integrate it into your existing platforms? etc.)
3. Show them how to do what you do.
So, if you’re considering creating an email course, chances are you’ve done something epic that you can teach others about, such as:
- starting a business
- getting your first few clients
- letting go of fear and publishing your art portfolio online for the world to see
What have you done in your freelance business that other people ask you about? How about a simple email course or challenge to help them out with it? Your frequently asked questions are exactly the things your audience wants you to teach them.
4. Structure the madness.
So here’s the reality: the steps required to accomplish ________ (vegan ketogenic diets, custom ConvertKit coding, or whatever cool thing you coach on) are simply not that apparent and are truly overwhelming for some of us. Here’s the other deal: you don’t have enough time to coach tons of people through similar processes individually. There’s a cap on how many clients you can take on.
BUT. There’s not a cap on how many people can benefit from your email course (or other product) that structures the madness for them and takes them through some of the same processes that you would take them through one-on-one.
Bring order and clarity to the process that your potential clients and audience members really want/need to go through. #TheyWillLoveYouForIt. This is a smart and efficient way to build the content for your larger online coaching event too.
5. One-step wonder.
Yep. Kinda like a one-hit wonder. Except, nothing like it at all. A one-step wonder is an information product (such as an email course or tutorial series) that helps your audience with one simple step. It appeals to your audience because that one simple step is something they’ve been wanting to learn or get past.
Examples: “Learn how to set up your website’s email list sign up form.” “How to set up your new Mac laptop.” “How to configure XYZ plugin in WordPress.”
They get a taste of what it’s like working with you and they get a quick hit in the form of immediate results. What’s one step that people want to take that you’re willing to teach for free? What’s a step that could be part of a larger series? What’s a step that could be part of a paid course?
6. Key results.
Have you achieved some key results that you can teach the methods behind? For example, I noted the specific actions I took when I was growing to my first 100 email list subscribers, then my first 1,000, then my first 10,000 friends and beyond.
Can you think of any key results you can boil down to an email course?
7. Current content.
Sure would be nice if there was a whole blog post on expanding a blog post/series into a book that could also be used to help us expand it into a free email course that we offer as opt-ins to our email lists. Yes?
Continue “How to Create an Epic Email Course (or Challenge) as an Opt-in”