So, you may not know this, but the first paid online course launch I ever did (in 2014) was to an email list of only 71 people. For a total of $1350. And some recurring revenue of about $1000 per month after that. And guess what? I ran exactly zero high-pressure webinars (or webinars at all) for my launch, and I sent zero pesky emails, just emails filled with value and information.

It was a crazy time. In which I had no idea what I was doing, but I desperately wanted to get my valuable, organized information out to more people at once—more people than I was able to reach through 1-on-1 coaching and small in-person workshops.

“But, what’s up on this case study though?” You may be wondering.

It’s funny. I was having a conversation with one of my best friends not too long ago—a friend who was definitely around me all the time when I was launching this first product—and they had absolutely, 100%, no idea that my email list had only 71 people on it when I first released this course. And then, they told me it actually inspired them a ton.

That meant so much to me. And also made me realize that the few Periscope broadcasts I’ve shared this in before are not enough to really help and (hopefully) inspire others. I knew I had to make a case study out of it.

And so I did. I made two versions even. A shorter one that you can consume as a podcast and cheat sheet and a longer one that you will be able to watch as a workshop in the near future. For now, may I please introduce you to the audio version.

You can catch it as a podcast episode here (it’s even downloadable). And you can download the accompanying cheat sheet here. Or, you can read below for some of what I cover in a Q+A style. It’s not the whole episode and all the tips, but if you’re short on time or only want to read, the cheat sheet or summary below is for you.

$1350 course launch case study cheat sheet

Course Launch Case Study Podcast Episode

So, some of the main highlights of what I cover are in this episode are:

  • What it means to “scale” a product. (Hint: Scalability does not mean passive income.)
  • How I built my (super small) audience before my launch.
  • How I decided on the topic of my first course.
  • What exactly my first course consisted of.
  • How much (if any) money I had to spend to make the course.
  • How I picked the price for my first course.
  • How long the course took to make and if it was finished when I launched. (Hint: No. It wasn’t.)
  • How I promoted the course and which promotion efforts gave the best results.
  • How much (net) money the course brought in.
  • What % of my total list purchased.
  • What I did after my launch.
  • And more.

Continue “A case study on my first $1350 online course launch”

Let’s talk for a moment here. It was like this: I was having a cold and snowy Thanksgiving last year (#TruthBeTold I forget what we’re supposed to be celebrating on most holidays, so I typically just work and eat more food than normal on these days) when my Internet friend emailed me.

She’d read one of my Blog Income Reports and was debating whether she should start sharing hers. I encouraged her to do so because I really think they can be inspiring, and helpful, and such great learning tools, and . . . then she told me how much she’d made that month.

$25,000

Here was my immediate thought process, in the order my thoughts occurred. And don’t worry, the true inner dialogue is included below:

  1. This woman is a superstar.
  2. Daaaaaaaaaaaaaaaaaang Gina, you’ll never make over $20,000 in a month. (Also, I sounded like Martin, from the show named Martin, when I said this in my head.)
  3. Okay, okay, maybe one day I can make that much. But it’s like seven years out. And hopefully by then I’ll have convinced people to call me by my favorite nickname: Regick. (I blame this one on my love for Chronicles of Riddick, and I blame my love for that on . . . daaaaang Gina . . . there’s just no excuse for that.)
  4. Wait, why does it have to take me seven years? Sidenote: Buy the domain name byRegick.com to see if people will start calling me by my nickname.
  5. Hmm, what if I can do it sooner than seven years? No, no, silly Regick, that’s only for other people, not you.
  6. But hmm, what if I CAN do it sooner? You’re sounding like a crazy person Regick, but I like it.
  7. Know what? I can do it sooner.

And something crazy happened. byRegick, or byRegina, whatever you want to call it, made over $22K in December 2014 (and note: the report below is about January 2015). Not because I’m the most genius blogger (I’m just not), not because I had 20 million people visit my site (would that break the Internet?) . . . no, I reached that income goal because honestly, for the first time ever I believed and knew it was possible for a normal person like me. Knowing that my Internet friend, who is normal like us, could reach that level, made me acknowledge the possibility of it in my own life.

Why am I saying all of this? Because I really, really want you to read this report below and know that your goals are possible. The mere act of believing, in essence, gives us permission to go for our goals. It’s important to reach for them, not only for yourself and your family, but because your achievements will give other people “permission” in their own lives.

On Facebook the other day, I asked you if you liked seeing income reports from bloggers, and so many wonderful people said “Heck yes.”

I asked this question because amazing bloggers like Pat Flynn of Smart Passive Income inspire me with their reports, which is why I started these back in April of 2014. People like Pat have always felt somewhat unreal to me, but they truly are totally normal, real-life people. So, here is the income report of another totally real-life person, who would take you salsa dancing, rock climbing, or tequila drinking if you were in Austin right now.


Oh, and, P.S. >> Since I live in Austin, Texas, I feel I should be honest with you. We like to embellish and dramatize when it comes to weather conditions. It was probably actually 75 degrees Fahrenheit on the cold + snowy Thanksgiving I referenced above (with .2 drops of rain). And no, I don’t know what that is in Celsius; sorry, we the people of America don’t have logical units of measurement.


Continue “Blog Income Report: The Tools That Helped Me Earn $16,000 Last Month”