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Why should you care about teaching a meaningful starter course—such as an online masterclass, workshop series, or mini-course?

Because . . . taking your knowledge, skills, and experience . . . and creating passive income for yourself through a course that gets results for your students (in a short time frame) moves you out of the “business owner who operates with an employee mentality” stage into the “true entrepreneurship and scalable business model” stage.

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Do you have a goal of making at least $5,000 per month in passive income from a product that sells consistently? More than $5,000?

Do you wonder how you can create an actual, realistic business model out of selling courses online? We want to show you how selling a starter course (that is manageable to build and takes less than 4 weeks to launch) for anywhere between $50 and $500 per course, can help you reach your passive income goals.

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Let us know where to send the Course Business Model Calculator (both our simple calculator and advanced business model planner) along with our 5-minute explainer video. Just enter your name and email address below and we’ll send it along.

You’ll be able to use our Simple Course Business Model Calculator to figure out the ideal pricing for your course, as well as the number of courses you’d need to sell each month, to hit your passive income goals.

You’ll also be taken through a quick tutorial on doing more advanced Business Model Math for Course Creators so that you have a general idea of conversion rates (out of every 100 qualified people who hear about your course, how many people buy?) and what you need to do to promote your course.


Code for email list signup here.



Sell Your Starter Course is broken down into two distinct phases:
(1) creating your intro course, and (2) selling your course using free or paid promotion & pitch methods.

Let’s talk about what you’ll be able to implement and do in each phase starting with the fun phase (selling), but don’t worry—below we also outline the multiple tutorials and lessons you’ll unlock to guide you through Phase 1 (creating your course).

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How does Sell Your Starter Course actually help you sell more of what you have to offer?

By building in everything you need to sell (exact plug ‘n play templates, scripts, tutorials, and lessons) into an action-packed masterclass series and a bonus template library.

Not only will we outline the 3 steps of creating a Short Stack Sales Funnel (that helps you quickly get your course in front of people who want it and will actually pay for it), but we will take you through all 3 layers (Meet, Sample, and Pitch) and help you build them in a focused way.


Step 1: Meet (and Greet)

Video Lesson: Making People Aware of Your Brand . . . from Scratch

During our newly updated overview lesson, you will learn the only real 5 ways to get in front of new people who’ve never heard of you before. You’ll also be taken through:

  • how we built a new brand from scratch

  • how we got big name companies to find us and pay us for our work

  • how our clients have used some of the methods we teach to sell their first several spots in their starter courses

  • and more


Masterclass: Targeting the Right People on Facebook and Instagram Ads


Workshop: Creating Custom Audiences in Facebook and Instagram


Masterclass and Template: Using Manual Engagement on Instagram (for Free) to Build Your Email List and Get People Signed Up for Your Signature Event
Plus: A Real-Life Case Study of Building a Personal Development Brand from Scratch


Template: “Storytell to Action” Formulas for Ads and Social Media Posts


Step 2: Offer Your Sample

Masterclass template

Email formula before

Email formula after

Step 3: Pitch Your Solution

10 key elements missing from your pitch

Guess what? They’re built into our template

What sales templates and premium guided classes will you unlock after joining Sell Your Starter Course?


Want your own copy of the 20-step checklist for creating your starter course and the 10-step checklist for setting up a functioning, profitable, “short stack sales funnel” for your course?

Stay ‘til the end of Tega’s interview where she explains how she used this program to sell multiple spots in her course and why she’s so in love with the checklist.

How does Sell Your Starter Course actually help you create an intro course that gets results for your students?












Meet your 5-day email course hosts.

The people behind beta & beyond.




Hey there 👋🏽. Since I'll be talking to you in first person during this free 5-day email course, I don't want to use a stuffy third-person bio here. So . . .

I have been writing, growing online communities, and selling products and services online since 2008. Everything from freelance writing full time and designing event invitations to creating WordPress websites and publishing my own books.

I have written for, or been featured in, places such as Fast Company and Entrepreneur and events such as Teachable's annual online summit and ConvertKit's IRL (in real life) yearly conference.

Quick stats:

  • I speak at epic conferences each year on humanizing your sales funnels and building low-maintenance businesses with low overhead.

  • I studied business in college and have started/run countless in-person and online businesses since then.

  • I have built an email list of about 50,000 people, two online schools (one with 14,000 and one with 10,000 students), and a Facebook Group with over 10,000 amazing business humans.

  • When I'm not teaching/writing for beta & beyond, I'm chronicling my business journeys on Medium or Instagram, pretending to work out at a local NYC gym, searching for vegan food in some random city in the world, or watching action flicks.




Allie here. I am a writer and educator . . . and I love using my people-person superpowers and to humanize online business. In my past life, I used to run the entire backend of multiple six-figure businesses, and in my current life, I'm managing multiple brands across the food, wellness, travel, and business industries.

You'll catch me both behind the scenes of beta & beyond creating content, as well as front and center co-teaching with Regina.

Quick stats:

  • I have a BA in Literature and Writing Studies (and have written in diverse niches from magazine and food writing to technical writing in the software industry and medical industry).

  • I received the Outstanding Graduate award 🎉 with my MS in Instructional and Performance Technology (think of this as organizational and workplace learning; I love teaching and helping fellow adults).

  • I have built multiple influential Instagram accounts in a wide variety of niches--and have consulted with entrepreneurs on their copywriting, messaging, and visuals for the last 5 years.

  • Before all this, I worked with Hewlett Packard’s Global Content/Product Data Management as an image specialist.

  • When I'm not teaching/writing for beta & beyond, I'm hanging out on Instagram (here or here usually), getting my passport stamped somewhere in the world, or helping spread the word about brands that create impact and social good in the world. Life is epic when I'm doing all three at the same time.

  • I've never seen John Wick--which caused major problems with Regina for the first few months of working together 😂.


This 5-day email course is for anyone with knowledge to share who wants to help people, build community, and/or change the world in significant ways. At beta & beyond our sole mission is to make it easier for you to create services, educational products, and events that your customers hashtag home to mom about.

We're taking our years of experience creating online programs, publishing share-worthy content, selling out in-person and virtual events, and building communities . . . and putting it into all of our programs and offerings.